WIA2023 – Longlist Category Highlights: Advertising
Discover some fantastic entry highlights by New Talent and Professional illustrators on the WIA2023 Advertising Longlist in this curated list. Featuring traditional campaigns such as billboards and posters, to cutting edge digital and social media ads, there’s an incredible range of illustration being commissioned to sell products and services across the world.
The World Illustration Awards 2023 Longlist features 500 projects by New Talent and Professional illustrators from all over the world across ten categories. This year, the awards celebrate great illustration!
Read on to see our Advertising Category Highlights – and if you’d like to learn more, click through to see the full project and contact information!
Simone Rotella
The big turn
Professional
This illustration was created by Simone Rotella for an advertising contest, held by energy company IREN, to raise awareness of their new investments in the renewable energy field. This illustration is about renewable energy in the future. Simone imagined a wind turbine immersed in the forest, camouflaged among trees and discovered by a little girl.
Simone Rotella is a freelance illustrator working between London and Turin (Italy).
Raquel Feria Legrand
Angel Schlesser Perfumes
Professional
Commissioned by La Resistencia Design, Raquel made three botanical illustrations for the packaging of three new perfumes of Angel Schlesser (peony, bergamot and orange blossom).
Raquel drew the designs by hand from picture references and created digital illustration later.
Raquel Feria Legrand is a journalist and infographic designer for the newspaper Diario de Sevilla.
Chloé Biocca
GIA’s Characters, Modular Illustrative System
Professional
This illustration was created for GIA, a restaurant with Tuscan/Etruscan roots. The illustrations take root in Siena’s Contrade’s animals/symbols (Tower, Caterpillar, Panther, Girafe), in etruscan artifacts (vases/architecture), and in elements of biodynamic agriculture (sun/moon/olive branch). The illustrative system works as a modular grid, with the flexibility of many possible compositions.
Chloé Biocca is currently based in Canada and is a well-traveled illustrator, graphic designer and art director.
Fengyi Ye
Zodiac Rabbit 2023
New Talent
This illustration was commissioned for a jigsaw puzzle by VOX Puzzle; China Central Television (CCTV), celebrating the Year of the Rabbit.
“…my artwork involves deepening my understanding of my cultural roots, which come from my personal experience of living in different cultures. In my studio practice, I value first and foremost creating illustrations that authentically reflect Chinese culture in a way that Chinese viewers today will recognise and appreciate.”
Fengyi Ye is a Chinese illustrator based in New York.
Zhuoran Li
Sweden Smell of Yoku Moku
New Talent
This poster is designed for Yoku Moku, a snack brand from Japan. The poster promotes their signature product’s limited edition strawberry flavor, the Cigar Butter Cookie. The smoke rising from the cookie reveals the Swiss scenery that inspired the brand’s name.
Zhuoran Li is currently a grad student at Savannah College of Art and Design from Zhengzhou, China.
Bartosz Żuber
Portraits of Musicians
New Talent
This series of portraits was made in silkscreen technique as a part of Master’s diploma in the Academy of Art and Design in Wrocław. This was a complementary series to the identification of a music festival to show a line-up that the author would love to see. The thing that connected those two projects was a mirror – making the viewer one of the portraits and an irreplaceable part of those events.
Bartosz Żuber is a graphic designer and illustrator based in Poland.
If you enjoyed reading this curated list, why not explore the full WIA2023 Advertising Longlist for more inspiration!
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About THE
AWARDS
The World Illustration Awards is a global celebration of illustration.
The Association of Illustrators has run a juried illustration competition since 1976. The latest incarnation, the World Illustration Awards in partnership with the Directory of Illustration, has been going strong and growing since 2015.
WIA focuses on supporting and celebrating creativity internationally, by connecting illustrators with their peers and the global illustration industry.
The Awards are split into two groups: New Talent and Professional. All work, commissioned or self-initiated, is accepted across the ten categories as long as it has been created within the past year before the Call for Entries closes.
If you have any questions get in touch with the awards team
[email protected]
PRESENTED BY
The Association of Illustrators
The Association of Illustrators is the professional body for illustration in the UK. Established in 1973, the AOI champions illustrators and the illustration industry with education, promotion and campaigning to achieve a thriving industry for us all. Memberships are available for illustrators, agents and colleges with discounts available for students and represented artists.
Directory of Illustration
Workbook’s Directory of Illustration, the world’s leading illustration resource, is distributed free of charge to thousands of art commissioners who regularly hire freelance artists and animators. Advertising agencies, corporations and publishing companies depend on the searchable directoryofillustration.com website and annual printed Directory to find top talent for their campaigns and projects. In print, online and on social, we help artists successfully grow and sustain their professional careers.
