| ProfessionalWhy did you make this work:
To celebrate 40 years of Virago changing the literary landscape by championing women’s voices, I was commissioned to design 13 full cover pattern designs to feature on deluxe paperbacks.The brief was to create vibrant repeat patterns for the covers that could frame a strict diamond-shaped grid.
How was the illustration used:
The designs were used for merchandising, point of sale and web
How did you make this work:
I used this opportunity to be playful with the format, experiment with different pattern compositions and indulge in fashion, art, film and vintage pattern references from the era of the books
– from studying baroque cutlery and jewellery detail for Nora Ephron’s Heartburn or a nod to art nouveau to illustrate decaying Victoriana in 1960s London for the cover of The Magic Toyshop.Commissioner Name :
Commissioner Company :
Little Brown Book Group
Virago by Art Director Hannah Wood (Little Brown Book Group)
Social Media:twitter.com/YehrinTonginstagram.com/yehrin_tongPersonal Website:
I am a London based illustrator, born in the UK and of Korean descent. I studied graphic design at Central Saint Martins in London, where I received my BA Honors in 2002. My work is a detailed and hypnotic exploration into mathematical, abstract patterns and typographic illusions which have encompassed ad campaigns, editorial illustrations as well as graphics for fashion prints and embroideries.