Xavier Mula – World Illustration Awards

2024 | Longlist + Shortlist | Advertising

pronoun
He/his
Why did you create this work?
Innoble is one of the most important wine magazine and festival of the sector in Spain. But the partners who organize it always want to twist the message, they don't like formality at all. With these factors this crazy idea came out. The objective was to be as surreal as possible, but preserving the elegance of the sector and a wine festival like this, with powerful but harmonious colors.
How were your illustrations used?
Along with the main illustration, which was used for the festival poster and the magazine cover, in my studio we also made an animation of about 20 seconds to promote the festival. The image was also used for merchandising (t-shirts, totebags...) and to make decorative elements throughout the festival space. Animation: Marc Sarret / Xavier Mula Graphic design: Rodriguez y Cano studio.
What materials and techniques did you use?
I made the initial sketches with pencil, paper and Procreate and made the final artwork with Wacom Cintiq and Adobe Photoshop.
Was this project commissioned?
Commissioned
Commissioner Name
Rayco Fernandez - Armando Guerra
Commissioner Company
Innoble
Commissioner Instagram
@innoblewine
Who was the work commissioned for?
Innoble Wine Festival - Innoble Wine Magazine
Personal Website or Portfolio Link
xaviermula.com/
Instagram
@xaviermula
X (formerly Twitter)
@Xavier_Mula
Biography
Xavier Mula is an illustrator based in Igualada, Barcelona (Spain). His work focus on editorial, advertising and visual communication. His versatile style allows him to tackle a great variety of works, with vibrant and bold colors, with a direct, identifiable and playful language. Some clients include: Forbes, UEFA, HarperCollins, El País, Ajuntament de Barcelona, Editorial Edelvives, etc
Where are you currently based?
Spain

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