Vivi Maidanik
Forest Collection

Design Product & Packaging

Commissioned | Professional

Why did you make this work:
This illustration was commissioned by Wrappr, a Reusable No-Waste Furoshiki Gift Wrap company. Their brief said the illustration had to appeal to a young audience and evoke the fall season.  I had a personal desire to have Japanese art as a visual reference to honor the roots of the Furoshiki tradition, and Canadian Flora as a botanical reference because that is where the brand is from.

How was the illustration used:
The illustration was used in a Reusable No-Waste Furoshiki Gift Wrap for the Wrappr 2021 Fall Collection. It is also available in two other colours.

How did you make this work:
I started sketching on paper, working on playful compositions inspired by the feeling of exploring nature as a child when everything is possible and rivers and lakes meet the sky. When I had the best two options, I cleaned them in Procreate and delivered them to the client with colour proposals. Once approved, I worked in Adobe Illustrator to vectorize and finish the artwork.

Commissioner Name :
Brittany Trafford
Commissioner Company :

Social Media:

Personal Website:

Currently Based:
Oslo, Norway.

Vivi Maidanik is an illustrator and graphic designer from Argentina, currently based in Norway. After graduating from Graphic Design at the University of Buenos Aires, she fell in love with illustration and studied in Buenos Aires and Barcelona. She has illustrated for books, magazines, and textiles in Argentina, Australia, Chile, Canada, and the UK.