The painting was created as the stylistic and conceptual guide for a 3D animated mode-of-action video that was being created by my studio for a global pharmaceutical company, Novartis. The video was to be used in the launch materials for a newly approved drug, Cosentyx, used in the treatment of plaque psoriasis.
Single image entry
This assignment required concept and video brand development, creative direction and execution of the final artwork. The client requested a dramatic new branding look for the 3D animated video my studio was commissioned to create, as well as for any related future videos. As a key first step, I created this detailed painting to show the glassy and ethereal proposed look for the most important scene in the animation, the environment in which the key pathologic events take place, and in which their drug does its work, the papillary dermis.
commissioned by Novartis Pharma AG for Novartis Pharma AG