Founder / Publisher viction:ary
Victor Cheung’s creative journey has taken him down many roads, but he eventually found his niche in publishing after becoming the creative director of IdN (International Designers Network) in Hong Kong. Since founding his own studio, viction:ary, in 2001, Cheung has been overseeing the conceptualisation, creative direction, and production for books specialising in visual arts and design. In 2017, he set up VICTION-VICTION, a children’s books and gifts brand, to share his love of imagination and learning through compelling illustrations. Cheung continues to be driven by strong original concepts and intriguing graphical approaches to publish timelessly inspiring outcomes.