Tramy Lui : Swatch x You Collaboration

Design Product & Packaging

Commissioned | Professional

Why did you make this work:
Swatch, a Swiss watchmaker, ⁠has collaborated with Macau local illustrator Tramy Lui for the "Swatch x You" project! Created two unique canvases for Swatch that everyone can use as a design for their new watches. From absurdly abstract to devilishly detailed, Tramy has created two rousing canvases to exhibit her astonishing inspirations for the Swatch X You at Macau series.

How was the illustration used:
Illustrations are applied to Swatch's personalized watches. Customers can freely choose the position and size of the illustrations through the brand selection system, and then print the product.

How did you make this work:
There are two illustrations about the theme of time in this collaboration. The first theme is Starry Journey. It reminds us that as long as we keep on walking and seizing every moment we have, our dream will come true one day. The second theme is Puzzles of Life. Illustrations on the table hope to remind everyone to maintain the passion for life, and your time is in your control!

Commissioner Company :
SWATCH (MACAU), LIMITED

Social Media:
facebook.com/tramylui
instagram.com/tramy_lui

Personal Website:
behance.net/tramylui
Agent Website:
https://www.tick-design.com


Currently Based:
Macau, China

Biography:
Tramy Lui established TICK.DESIGN and acted as the Creative Director. Received numerous awards in international design and illustration competition. Artworks were displayed in different design and illustration books. In addition, her design works were displayed in Russia, Netherlands, Portugal, Japan, China, etc. Currently working on branding, event design, packaging design and illustration, etc.

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