Rod Hunt
Toyota Aygo: Where’s The X? Advertising Campaign


Promoting Toyota's "Go Fun Yourself" campaign and Toyota's new car model aiming to appeal to 25-35 year olds. The aim was to create a bright, 'buzzy', colourful and provocative illustration with a sense of the Japanese culture from where the car came. Hunt created a series of illustrations showcasing different scenarios and situations.


Comissioned by Saatchi & Saatchi for Toyota

Represented by Bernstein & Andriulli