Rod Hunt : Toyota Aygo: Where’s The X? Advertising Campaign

Advertising

Promoting Toyota's "Go Fun Yourself" campaign and Toyota's new car model aiming to appeal to 25-35 year olds. The aim was to create a bright, 'buzzy', colourful and provocative illustration with a sense of the Japanese culture from where the car came. Hunt created a series of illustrations showcasing different scenarios and situations.

 

Comissioned by Saatchi & Saatchi for Toyota

Represented by Bernstein & Andriulli ba-reps.com

rodhunt.com


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