Image Type: Single Image
Usage: Digital Advertising Online
Process: Line-works and framing in Rhinoceros, then adjusted and finalized in Photoshop
Materials: Pencils, Coca Cola Bottles, Photography
Formats: Digital Format Only
Brief Requirements: Create a poster of illustration for the celebration of the 100th anniversary of the birth of coke bottle.
Key Brief Ideas: ‘That Is It’ is a poster designed for the celebration of the 100th anniversary of the birth of coke bottle. The classical and iconic outline of a coke bottle was completely captured and further flattened onto the 2D surface of the poster. The use of only three fundamental colors (red, black and white) with a minimized and geometrical illustration abstracted the essence of a coke bottle while helping create memorable impressions for the audience. The title of the poster, also the slogan for the campaign, ‘That Is It’ not only points out the simpleness of the easily recognizable image of a Coca Cola, but also, from the other perspective, emphasizes on the dreams, happiness and desires that a Coca Cola Can fulfill and its Indispensable role in our daily lives.
College: University of Virginia