Sam Farnworth
Year 3 - Soju Branding Project


Un-commissioned | New Talent

Why did you make this work:
This was a set industry brief provided to year 3 students at Uclan from The Chase, to find a way to market soju in the uk. i chose to make an animation and design packaging for this.

How was the illustration used:
Animations are intended to be used as 15 second youtube advertisements, and could be played at bars and shops as promotional material.

How did you make this work:
When researching Korea i found a man named Seo Taji is dubbed as the father of K-Pop, a growing phenomenon in the UK. he went on to make many styles of music, and this influenced me to use his different styles to portray flavours. The artwork was made using brush pen and ink, scanned and animated using adobe animate.

Social Media:


Currently Based:
Preston, Lancashire, UK

Sam is a 3rd year illustration student studying at Uclan in Preston.