The brief was very broad. My client wanted a poster for the local book festival in Mai 2018. They asked me to create a poster that should be appealing to inhabitants of all ages (from kids to retirees). It didn't have to match the visuals of the past festival.
I chose a draft which I thought was playful enough but also has sort of a retro style, so it would attract all ages. It is not a kids book festival (however, it offers some programme for children). I liked the main character in the poster, so I went on to create additional situations. They will be used as spot illustrations in the programme booklet. Typography assistance: Chris Stricker