Commissioned | Professional

Why did you make this work:
Heineken released new packagings to celebrate the New Year and Chinese New Year 2021. Created in Publicis Singapore, I made for Heineken a joyful illustration. After one of the hardest years we faced, the idea was to frame a joyful moment to celebrate the new year.

How was the illustration used:
The illustration is used in Heineken Singapore packagings for 2021

How did you make this work:
I approach my work like if it was a painting on a canvas so the viewer can see small elements when get closer. You can see trees, glowing lights and small windows with reflections. I wanted to make the artworks generous, rich in details and texture games, with careful composition. The worlds are teeming with details and I like to think that always overflowing beyond the frame.

Commissioner Name :
Publicis Singapore
Commissioner Company :
Publicis Singapore
Commissioned for:
Heineken

Social Media:
instagram.com/ladosa.art
behance.net/Ladosa

Personal Website:
ladosa.art
Agent Website:
http://www.itsmachas.com


Currently Based:
United Kingdom

Biography:
I'm a Spanish Art Director and Illustrator, who loved art and tech since I was a kid. I started working in Madrid and after I moved to London and worked in agencies and brands in Spain, United Kingdom, and Singapore. Through my art and illustration practice, I developed a visual style at once retro and futuristic. It has a sense of nostalgia inspired mostly from video games and a digital world.