I was approached by US promoters Another Planet Entertainment and Superfly to create a poster for the tenth edition of Outside Lands festival in San Francisco. The poster needed to include the festival name and line-up as well as being a nice art print that they could sell at the event.
To reflect the festival's diverse line-up I created a series of playful type solutions using a bright but select colour palette. These letters were all handcrafted out of paper, using a range of layers to add an interesting visual depth. The letters were then arranged in a three-column grid, giving the poster a unique format, with an additional X to represent the festival’s 10th anniversary.