Monney Medical Media : Under the microscope

Research

Commissioned | Professional

Why did you make this work:
The covers needed to be cohesive, unique and eye-catching. The target audience (medical professionals) had to be able to identify the topics at a glance, while still ignite amusement and intrigue. The designs and elements needed to work not only as a cover but serve as the visual identity (brand) for these scientific specialties during congresses, online and in social media.

How was the illustration used:
Scientific Journal Covers

How did you make this work:
I like to use a single style and tool (here Adobe Illustrator) and I love details and patterns, so vectorial was the optimal style for designs to work on small and large surfaces. As a medical illustrator, I must do my research to ensure scientific accuracy, but still allow room for artistic license (palette and layout). I wanted to redefine the sensation of peering into a microscopic universe.

Commissioner Name :
Journal of Hepatology
Commissioner Company :
European Association for the Study of the Liver (EASL)

Social Media:
@caitlinmonney
Monney Medical Media
caitlinmonney
caitlinmonney.com

Personal Website:
http://caitlinmonney.com


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