Matt Murphy : Johnnie Walker Limited edition City Series

Design Product & Packaging

Commissioned | Professional

Why did you make this work:
Commissioned via Handsome Frank by Bloom London to create this Limited Edition Johnnie Walker collection. The Illustrations celebrate the excitement of global cities at night. The bespoke Illustrations bring the spirit of each city to life. The rich colours and warm glows emanate from the packs to invite the viewer in.

How was the illustration used:
The Illustrations were commissioned for the limited edition packaging of Johnnie Walkers Black Label and Double Black city range, Printed on a metallic substrate, the rich colours and warm glows emanate from the packs to invite the viewer in.

How did you make this work:
Each Illustration was a massive undertaking with most of the PSD files ending up with over 2000 layers, every item on every pack consists of three layers each with a different colour, the glow the gold and the purple for example all blending into each other. the main trick of all the illustrations was getting the perspective of the different landmarks and buildings to work together.

Commissioner Name :
Toby Atkins
Commissioner Company :
Bloom London
Commissioned for:
Diageo

Social Media:
mattmurphy_MMI
mattmurphyillustration

Personal Website:
http://www.mattmurphyillustration.com
Agent Website:
http://www.handsomefrank.com


Currently Based:
United Kingdom

Biography:
Matt’s engaging and often brooding work suits editorial and literary based projects perfectly due to his ability to communicate conceptual ideas with intelligent simplicity. The texture and palette of his illustrations give his work a confidence that has brought him to the attention of companies such as Interbrand, Ogilvy, Mother London, The Guardian and Diageo to name a few. Even though his work suggests he creates them in some sort of James Bond-esque bunker, Matt actually resides in a small town nestled between the rolling Dorset hills.

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