Maria La Duca
Paul Vinelly is the coolest buddy for Vinelly branding

Design Product & Packaging

Commissioned | Professional

Why did you make this work:
Vinelly is a pop wine shop. Its owner has a precise vision for it: to tell the story of wine and its whole world with a contemporary approach. No more sophisticated speeches and incomprehensible words, rather enjoy a glass of wine (often more than one) in company discovering young and daring winemakers, historic cellars, niche products and natural goodies. How to represent all this? Paul Vinelly.

How was the illustration used:
The main purpose was to create a brand and communicate it through digital and analogue media. Take a look at the whole project following @vinelly_enoteca on Instagram!

How did you make this work:
As an illustrator, I immediately thought of a character who could represented the client's intentions. It had to be sociable, charismatic, friendly, nature-loving but also honest and loyal ... basically a dog! While I was sketching some ideas my brother was working on visual identity so it was super fun to mix our skills and the client really appreciated our creative approach.

Commissioner Name :
Alessandro Carboni
Commissioner Company :
Vinelly enoteca

Social Media:

Personal Website:

Scuola Internazionale di Comics
Year of Graduation:

Currently Based:
Brescia, Italy.

Maria is an Italian professional illustrator and publisher. A graduate from the Scuola Internazionale di Comics in 2016, she works for clients and agencies and is the founder of Illustratore italiano aka ILITmagazine, an indie paper magazine dedicated to drawing and its world, and since last summer also of ILITbooks and ILITworkshop. Stay up to date following @illustratoreitaliano on Instagram!