Create the visual identity for their unique children's website. Our initial brief was to create a set of visuals that would inspire creativity across the site. The parameters of the usage were as wide as the audience they wanted to attract meaning that any creative had to be carefully considered.
I wanted to illustrate the joy of creativity and inspire freedom of expression. I created a wide range of illustrations, used a range of techniques and applied them sitewide as background images, digital wallpaper, animated gifs as well as social banners and animated films. I also created a range of logos and colour palettes inspired by children's favourite artworks.