I had to create a looped animation for the launch of a new car by SEAT. The campaign was called "START MOVING" and was about taking decisions, being brave and stepping out of the comfort zone. This particular piece was about asking questions and finding answers.
I decided to use a boxer and a question mark shaped boxing bag that transforms into an exclamation mark when the boxer hits it as a metaphor of that brave decision of asking and looking for answers. The animation was created in Illustrator and After Effects.