| ProfessionalWhy did you make this work:
I partnered with Havas Group to create six cinemagraph ads for Coca Cola’s 2021 campaign for Coke + Coffee. The concepts are whimsical takes on how Coke + Coffee can help rejuvenate you during the mid-workday slump. The ads were played with original “lo-fi beats” to create that dreamy, working/studying atmosphere.
How was the illustration used:
The work was used in a national online advertising campaign throughout 2021
How did you make this work:
I brainstormed with the creative team to come up with the visual concepts and micro-animations. Once approved, I illustrated and animated the ads from the scenes to the cel-animated frames to the typography. All artwork was created via Procreate and Adobe Photoshop.Commissioner Name :
Daniel Cobb, Alejandro Mandujano, Astrid Michelson
Commissioner Company :
Havas Group (Atlanta)
The Coca-Cola Company
New York City, USA
Loe Lee is a Chinese-American illustrator and designer from New York City known for combining whimsical themes and everyday scenes. She's had the pleasure of working with brands like Coca-Cola, Scholastic, Adobe, Grubhub, and more. Currently, Loe works as a senior designer for VICE Media Group. When she is not drawing, Loe is trying out new Cantonese recipes or cuddling her two large dogs.