Loe Lee : Coca-Cola + Coffee 2021 Campaign

Advertising

Commissioned | Professional

Why did you make this work:
I partnered with Havas Group to create six cinemagraph ads for Coca Cola’s 2021 campaign for Coke + Coffee. The concepts are whimsical takes on how Coke + Coffee can help rejuvenate you during the mid-workday slump. The ads were played with original “lo-fi beats” to create that dreamy, working/studying atmosphere.

How was the illustration used:
The work was used in a national online advertising campaign throughout 2021

How did you make this work:
I brainstormed with the creative team to come up with the visual concepts and micro-animations. Once approved, I illustrated and animated the ads from the scenes to the cel-animated frames to the typography. All artwork was created via Procreate and Adobe Photoshop.

Commissioner Name :
Daniel Cobb, Alejandro Mandujano, Astrid Michelson
Commissioner Company :
Havas Group (Atlanta)
Commissioned for:
The Coca-Cola Company

Social Media:
instagram.com/byloelee

Personal Website:
laurenelizabethlee.com/
Agent Website:
https://rappart.com/


Currently Based:
New York City, USA

Biography:
Loe Lee is a Chinese-American illustrator and designer from New York City known for combining whimsical themes and everyday scenes. She's had the pleasure of working with brands like Coca-Cola, Scholastic, Adobe, Grubhub, and more. Currently, Loe works as a senior designer for VICE Media Group. When she is not drawing, Loe is trying out new Cantonese recipes or cuddling her two large dogs.

Share