Linda Baritski aka SEASONOFVICTORY
"Kiehl’s Loves" global campaign 2022-23

Bespoke artwork for 48 Kiehl’s locations around the world, emphasising distinctive local culture.


Commissioned | Professional

How were your illustrations used? :
Advertisement (online), Advertisement (print), Brand campaign (online), Brand campaign (print), Interior design and wayfinding, Mural, Packaging design, Print/poster or postcard, Product design, Social Media Campaign, Surface design

How did you make this work:
Working closely with the Kiehl’s team, I illustrated 48 mini kits including key visuals, patterns, icons and character art specific to each location. All are crafted to depict the distinctive style of local culture and landmarks. The artwork was used on limited edition packaging, POS, events, digital assets and more in each nation.

Commissioner Name :
Kiehl's Creative Leads
Commissioner Company :
Kiehl's Since 1851
Commissioned for:
Kiehl's (all countries)

Social Media:

Personal Website:

Currently Based:
United Kingdom (UK)

Linda Baritski, aka SEASONOFVICTORY, is an Illustrator / Creative based in London, UK (previously the US and Japan). Combining dynamic colour, psychedelic patterns, and bold illustrations, her optimistic style brings a playful spirit to a diverse range of projects including branding, packaging, editorial, events, mural illustrations, public art, site-specific installations, homeware and more.