Lin Chen : HAPPY YEAR OF THE RAT

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Commissioned | Professional

Why did you make this work:
I did these illustrations for NOWNESS for Year of The Rat. Because the Chinese New Year is the most important festival in China, as a Chinese, I am very happy to do this kind of project about Chinese New Year. Also it is my first commissioned project about Chinese New Year. My client only gave me two days to create it. This was a challenge for me.

How was the illustration used:
The LOGO doodle is used on NOWNESS website during Spring Festival. The illustration is used on NOWNESS app during Spring Festival. The animation is used on NONESS social media.

How did you make this work:
NOWNESS is a global video channel. It inspiration and influence across music, art, culture, etc. So I used these elements about NOWNESS to combine with Chinese New Year elements to present this illustration. Also mentioned is this is the Year of the Rat in China. Because of the concern has heightened in the most recent coronavirus outbreak, I added masks on characters.

Commissioner Company :
NOWNESS

Social Media:
Lin Chen
mumucl
https://www.behance.net/mumucl

Personal Website:
https://www.linchenart.com


Currently Based:
Shanghai

Biography:
Lin Chen is an illustrator currently based in Shanghai, China. She earned an MFA degree from Academy of Art University, San Francisco in December 2018.She likes to draw female characters to tell stories, admiring their soft and strong characteristics.

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