La Boca : TFL Safety Posters

Advertising

Commissioned | Professional

Why did you make this work:
To create a series of Safety Posters for Transport For London. The designs needed to clearly express important safety messages, and would be seen throughout the London transport network, which incorporates the Tube, Buses, Trams, DLR and Overground trains.

How was the illustration used:
Print posters in various formats and sizes, used thought the Transport For London network.

How did you make this work:
There are an average of 27 million journeys made on the system everyday, so it’s essential that safety posters are friendly and easy-to-understand. The posters also compete for attention with traditional advertising so the designs are bright, bold and simple, with the focus on clear communication.

Commissioner Name :
Ali Augur
Commissioner Company :
VCCP London

Social Media:
http://www.twitter.com/labocadesign
http://www.facebook.com/labocauk
http://instagram.com/la_boca_
https://www.behance.net/laboca

Personal Website:
http://aboca.co.uk
Agent Website:
http://ba-reps.com


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