Komal Pahwa
Quinoa packaging design

Un-commissioned | New Talent

Why did you make this work:
This series was done as an internship project at Dunn and Co. in Tampa, with a brief : Shyri( kings) Quinoa a startup company with quinoa as its main ingredient for the ready to eat and organic category. Quinoa is mainly found at high altitudes and historically famous being one of the main indigenous crops cultivated for centuries in South America which fed various ancient Incan Civilizations.

How was the illustration used:
In packaging

How did you make this work:
The design for the packaging was done from scratch starting with a sketch for logo design( brand identity) to illustration using adobe illustrator and Photoshop. Also, photography was done specifically for the product image to be shown on the packaging for the three different flavors. Illustrations are inspired by the story based on research of the Mother Grain: Quinoa and how they worshiped it.

Commissioner Name :
Art Director - Nic Gomez
Commissioner Company :
Dunn and Co.
Commissioned for:
Dunn and Co. - Tampa,Florida

Social Media:
instagram.com/pahwakomal

Personal Website:
komalpahwa.com/

College:
SCAD
Course:
MFA in Illustration
Year of Graduation:
2019


Biography:
I am an illustrator from India, recently graduated from SCAD( Savannah College of Art and Design) with an MFA in Illustration. My thesis focuses on how culture can and has been playing a mjor role in package design, and how Illustration through packaging can become a platform for bringing cultures together.

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