Kneethee : Veedu/Home

Site Specific

Commissioned | Professional

Why did you make this work:
I painted this mural at the Ukkadam Art District in Coimbatore, produced & curated by St+Art India. The pandemic lockdowns have had a profound impact on all of our lives. Here we explored how it changed the relationship people have with their household objects. I picked up ordinary overlooked utility items and used them as motifs in my illustration. Photos by- Pranav Gohil, Jay Upadhyay

How was the illustration used:
Mural in Coimbatore, India, aiming to spark a conversation in the society.

How did you make this work:
We interviewed the colony residents about the impact of lockdown on them and what the community now associates with their veedu/home. Things that were usually in the background of their lives took a front seat and occupied more space in their homes & minds. Ordinary items like plastic chairs, water pots, utensils shone. While TV & phones acted as portals to escape to a fantasy land in tough times.

Commissioner Name :
Giulia Ambrogi
Commissioner Company :
St+Art

Social Media:
twitter.com/NeethiGoldhawk
facebook.com/neethi
instagram.com/kneethee

Personal Website:
neethi.co.in/


Currently Based:
India

Biography:
Neethi is an illustrator and muralist based out of Bangalore, India. Bright pattern-infused scenes, with a touch of fantasy, are a recurring theme in her work. Her past clients include Adobe, WeWork, CNN, Instagram, Whatsapp, Yahoo! and more.

Showcase:
https://theaoi.com/showcase/world-illustration-awards-2022/home-and-community

Share