Site Specific

Commissioned | Professional

Why did you make this work:
I painted this mural at the Ukkadam Art District in Coimbatore, produced & curated by St+Art India. The pandemic lockdowns have had a profound impact on all of our lives. Here we explored how it changed the relationship people have with their household objects. I picked up ordinary overlooked utility items and used them as motifs in my illustration. Photos by- Pranav Gohil, Jay Upadhyay

How was the illustration used:
Mural in Coimbatore, India, aiming to spark a conversation in the society.

How did you make this work:
We interviewed the colony residents about the impact of lockdown on them and what the community now associates with their veedu/home. Things that were usually in the background of their lives took a front seat and occupied more space in their homes & minds. Ordinary items like plastic chairs, water pots, utensils shone. While TV & phones acted as portals to escape to a fantasy land in tough times.

Commissioner Name :
Giulia Ambrogi
Commissioner Company :

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Neethi is an illustrator and muralist based out of Bangalore, India. Bright pattern-infused scenes, with a touch of fantasy, are a recurring theme in her work. Her past clients include Adobe, WeWork, CNN, Instagram, Whatsapp, Yahoo! and more.