Kezia Gabriella
Double Negative Artisanal Brewery

Design Product & Packaging

Un-commissioned | Professional

Why did you make this work:
Double Negative is a concept proposal as I challenge myself to craft a brand story and design that best represents the vision of the brand — in serving artisanal ales with creative flavour profiles that are translated into loose, vivid and experimental character designs on the packaging labels.

How was the illustration used:
The illustration is used as a product packaging design and brand extension, such as menu card, collaterals and promotional materials.

How did you make this work:
I made this work by researching on different flavour profiles in the craft beer industry, and loosely translating it into abstract composition before colouring it digitally.

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Currently Based:

Kezia is an art director and illustrator currently based in Singapore, specialising in marketing, branding and craft.Her advertising background plays a big role in shaping the tone of her narrative-driven works, playing with vivid colours and expressive character design.If she's not drawing, she is probably throwing ceramic pots and brewing (and drinking) lots of coffee.