Un-commissioned |
ProfessionalWhy did you make this work:
Double Negative is a concept proposal as I challenge myself to craft a brand story and design that best represents the vision of the brand — in serving artisanal ales with creative flavour profiles that are translated into loose, vivid and experimental character designs on the packaging labels.
How was the illustration used: The illustration is used as a product packaging design and brand extension, such as menu card, collaterals and promotional materials.
How did you make this work: I made this work by researching on different flavour profiles in the craft beer industry, and loosely translating it into abstract composition before colouring it digitally.
Social Media:instagram.com/kzgabriella
dribbble.com/kzgabriella
Personal Website:
keziagabriella.com
Currently Based:
Singapore
Biography:
Kezia is an art director and illustrator currently based in Singapore, specialising in marketing, branding and craft.Her advertising background plays a big role in shaping the tone of her narrative-driven works, playing with vivid colours and expressive character design.If she's not drawing, she is probably throwing ceramic pots and brewing (and drinking) lots of coffee.