Jiayan Fan
KEEP WEIRD

a brand identity

Advertising

Un-commissioned | New Talent

How were your illustrations used? :
Advertisement (online), Advertisement (print), Brand campaign (online), Brand campaign (print), Logo or branding identity, Print/poster or postcard, Product design, Self Promotion/portfolio

How did you make this work:
This project is a brand identity for a concept brand Jocelyne Fan.
Jocelyne Fan is a creative brand with a quirky aesthetic, in which the keywords are diversity, absurdity and playfulness. Its aim is to encourage people to embrace weirdness and promote atypical lifestyles.
Life is short, play more. Joining this absurd world, Let's celebrate weirdness and diversity together.


Social Media:
instagram.com/jocelyne_vv

Personal Website:
behance.net/jiayanfan

College:
Kingston School of Art


Currently Based:
United Kingdom (UK)

Biography:
Jiayan Fan is from China. She is currently a freelance illustrator based in London and is studying for illustration MA at Kingston University. She is passionate about weaving stories through shapes and vibrant colours, inspired by nature, culture, dreams and everyday life.

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