Commissioned | Professional

How were your illustrations used? :
Advertisement (online), Advertisement (print), Print/poster or postcard, Social Media Campaign

How did you make this work:
Race Formula 1 illustrations for Social Media promoting that try to capture the spirit of each host country in a beautiful way. The images go beyond the cliché symbols we all associate with each country and try to incorporate F1 and the team with in a funny mood.

Commissioner Name :
Sauber Motorsport
Commissioner Company :
Sauber Motorsport AG
Commissioned for:
Alfa Romeo F1 Team

Social Media:
instagram.com/jalcalara

Personal Website:
jalcalara.com/


Currently Based:
Spain

Biography:
Jalcalara is Juan Alcalá Lara (Spain. 1984). He is a focused illustration architect who works for advertising clients like Alfa Romeo, Red Cross, Nissan or Porsche and international magazines like Mr. Porter The Journal, Forbes, The Hollywood Reporter or El País. Jalcalara’s creations are generated in a crossroads of elements, anywhere from architecture, "ligne claire" comics and popular culture.