| New TalentBrief:
Create a visual language/symbolic system to create posters (and other formats) to advertise monthly Techno parties line hosted by Dov Gummy at the Breakfast Club, Tel-Aviv. Create a color scheme that is fresh and "fun" in contrast to the stereotypic "dark" colors of Techno music. The group wanted the visuals to express the warped feeling of time when you're "inside the music"
I tried to create imagery of freezed motion and built the language around movements of flowing fluids and growing plants. The main idea was that human-nature unity is based around the connecting material of water and that the rhythm and progression of music can be correlated to the growth of plants. I also try to create a feeling mysteriousness through the illustrations
Bezalel Academy of Arts and Design