Iria Prol : Industrias PROA

Site Specific

Commissioned | Professional

Why did you make this work:
Industrias PROA, a renowned paint factory in the North of Spain, wanted to collaborate with an independent artist to commemorate their 25th anniversary. They asked artists to create a mural that depicted the industrial paint creation processes, as well as their different areas of specialization: automobile, shipbuilding, architectural, metalgraphy... and also the company's history.

How was the illustration used:
The image was handpainted by me in the main warehouse of the company's headquarters. Photographs of the image will be adapted to stationery and online materials, becoming part of the corporate image of the brand.

How did you make this work:
My imediate idea was to create a sort of timeline, regarding the long shape of the warehouse. I visualized characters and scenarios representing key ideas behind the brand: industrial applications, the chemist creating paint in the lab, machines and workers painting, or the 1941 factory building. I also included fun surreal elements like the skater or the huge brushes and geometric shapes.

Commissioner Name :
Industrias PROA
Commissioner Company :
Industrias PROA S.A.
Commissioned for:
My own website: www.iriaprol.com

Social Media:
https://twitter.com/IriaProl
https://www.facebook.com/iriaprolstudio/
https://www.instagram.com/iriaprol_studio/
http://iriaprol.tumblr.com/

Personal Website:
http://iriaprol.com


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