Hazel Mead
Stand design for Freda at Stylist Live

Site Specific

Commissioned | New Talent

Why did you make this work:
Design 2 panels for Freda's Stylist Live stand with illustrations and slogans that evoke the feel of Freda as a company.

How was the illustration used:
The whole design was used as a wallpaper for the stand. Individual women were then used for promotional stickers, cards and social media posts

How did you make this work:
I had two panels to play with. I wanted one to reflect Freda’s USPs and the other to showcase the great charitable work Freda does, with the overall theme being the essence of Freda: women supporting women.

Commissioner Name :
Afsaneh Parvizi-Wayne
Commissioner Company :

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Personal Website:
Year of Graduation:

I am a feminist illustrator. Much of my work revolves around breaking taboos such as periods, sex and mental health. Humour and colour feature heavily in my work, alongside a punchy message. As moving society forward is a strong motivator for me, I prioritise companies that are also trying to make a difference. I also donate a portion of my print sales to relevant charities.