Handowin HE
Carlsberg CQ Beer Label Design

Design Product & Packaging

Commissioned | New Talent

Why did you make this work:
Due to brand re-proposition, Carlsberg ChongQing brand has been launched in Hunan Province since 2015. However, its market share dropped in the following year. Riding on six popular sceneries in Hunan, therefore, the brand attempts to refreshen the brand label for local relevancy and emotional bonding. It is not easy to create an eye-catchy illustration within a limited visual size.

How was the illustration used:
This series of illustrations are mainly used for beer label and packaging design. Besides, the core images are also used for other extended advertising prints/social media assets.

How did you make this work:
Tech: Digital Illustration via Photoshop The process as followed: - Illustration style proposal - Line sketch & structure draft based on the six sceneries selected by the client-side - Detailed line works - Color palette - Full illustrations

Commissioner Name :
Rocky Zhu
Commissioner Company :
Carlsberg Great China

Social Media:
facebook.com/handowin xuan he
vimeo (vimeo.com/user101105512), behance (behance.net/handowin)

Personal Website:

School of Visual Arts
MFA Visual Narrative
Year of Graduation:

Currently Based:
United States

Handowin HE is an author-illustrator based in NYC/Shanghai. After having worked in the marketing field for years, she was determined to jump out of this “Comfort Zone”. Keen on a storytelling approach to serving her various whims, Handowin holds a strong desire & ability to create artworks in which each one could feel her extraordinary imagination with a funky soul. She ever collaborated with various brands, media, and children's book publishing press. Besides, Handowin is also a zine-maker contributing to independent publication. In the past three years, she participated in plenty of art book fairs, illustration fairs, and zine fests throughout the world. The current goal is to be a great storyteller in terms of editorial illustrations and children's books. Through her visualized stories, an incomparable world outlook could be recognized.