Greta Milans
The Year of the Armpit

Campaign by Leo Burnett Madrid for Old Spice Spain


Commissioned | Professional

How were your illustrations used? :
Advertisement (online), Brand campaign (online), Social Media Campaign

How did you make this work:
The armpit has been a major player in history. However, to this day it has not yet been given the recognition it deserves. That's why Old Spice proclaimed 2022 as The Year of the Armpit.

A year in wich we paid a tribute monthly by making 12 illustrated posters that immortalized the armpit in many topics, all with no help of any AI. Giving it the place it deserves.

Commissioner Name :
Old Spice
Commissioner Company :
Leo Burnett Madrid

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