Peter Greenwood : Great Western Rail

Advertising

Image Type: Single Image

Usage: Poster campaign shown across the London Underground and South West stations.

Process: Pencil drawing mixed with vector line to create the initial rough

Materials: Pencil and Adobe illustrator

Formats: Digital files

Brief Requirements: Illustration for poster campaign to advertise visiting London by Train

Key Brief Ideas: I came up with the concept of a isometric train made up of famous iconic buildings of London; I like the playfulness of this idea and the concept. I wanted to make it as eye catching as possible and the diagonal line through the artboard makes a strong dynamic in the composition.

Commissioned For: Great Western Rail

Commissioner Company: McCann Ericsson

Agent: Folio Illustration Agency

Agent Website: folioart.co.uk

folioart.co.uk/peter-greenwood

 


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