Fruzsi Fölföldi
Branding and Illustrated Chocolate Package Design

Design Product & Packaging

Commissioned | Professional

Why did you make this work:
As the commissioner is a small local manufacturer, producing high-quality chocolates, the aim of the brand and illustrations was to create a visual solution that supports the little business by standing out from the competitors. Every element of the 16 different chocolates is referring to the names and flavours, and the package's goal is to awaken the customer's desire to want to collect them all.

How was the illustration used:
The illustrations are placed on chocolate packages. The illustrated elements combined as patterns but can be also used separately.

How did you make this work:
Working with a digital drawing tablet and using pencil brushes gave me the possibility of earning a playful and hand-drawing look for the illustrations. The aim of combining this style with the elegant logotype was to make sure the packages will be attractive to every age group. The illustrations contain many magical and whimsical elements, and the logo is referring to a harlequin lady bird.

Commissioner Name :
Brigitta Tasi
Commissioner Company :
Harlequin Chocolates

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Fruzsi Fölföldi is a freelance illustrator and graphic designer. She studied Graphic Design at the Hungarian University of Fine Arts, and M.Des Illustration at the Glasgow School of Art. Her main focus is branding, illustration, package design, editorial design and she is a co-founder of the award-winning branding design studio, Classmate.