Illustrations for Le Meridien Hotels global advertising campaign. Used for digital and print media including advertorial, animation, OOH and DOOH to POs, postcards and merchandise.
Multiple image entry
To create 8 different illustrations (five executions entered here) that each depict a confident and discerning traveller who looks for the unusual and appreciates new experiences. Le Meridien were keen for the characters to be drawn in Virginie’s distinctive style with a nod to classic mid-Century tourism advertisements. Each character had to be different, spanning the spectrum of ethnicity and gender. Characterisation needs to be appropriately gentle but clever, subtlety of expression and gesture is important, likewise are lifestyle cues.
commissioned by Winkreative for Le Méridien Hotels / Resorts
represented by Outline Artists