Fabrizio Lenci
Além _ Illustration System


Commissioned | Professional

Why did you make this work:
Além is a Brazilian brand that celebrates travel culture. Besides manufacturing high-quality products for travellers, the brand has a strong community of travellers who contribute by sharing travel tips and racks. Além was born to strengthen the travel lifestyle, so they wanted to create a fun illustration system where people are invited to enjoy the brand's content.

How was the illustration used:
Online Advertising campaign and Social Media.

How did you make this work:
The system was created from geometric structures, to facilitate the quick production of the illustrations and meet the demand for content. The geometric structure also allows the characters to be easily animated. Além is a brand that celebrates differences, for this, a colourful palette was adopted, which increase the idea of diversity.

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I’m a Senior illustrator and architect based in São Paulo. I’ve been working on different projects, ranging from artistic to product development with all kinds of brands, studios, and magazines from all around the world; like Airbnb, Lollapalooza, Netflix, Microsoft, Spotify, Sonos, Unicef, Buck, Le Cube, and others.I’m inspired by colors, urban shapes, immigration, and diversity.