Emotive Brand : The Lasting Mark of Black Creatives

Exploration

Un-commissioned | Professional

Why did you make this work:
As an Oakland-based brand strategy and design agency, we feel a huge responsibility to not only show up and do more for the Black community but be intentional with our actions at every touchpoint. To honour Black History Month, we are celebrating the Black creatives and professionals within our industry who have and continue to leave a mark—paving a way for current and future generations

How was the illustration used:
Social Media Campaign

How did you make this work:
The production of our illustrations was a collaborative effort amongst the Emotive Brand design team. Using portrait photography as a reference, our designers used Adobe Illustrator to create each illustrated portrait giving each its own personality through color play & shading while keeping a cohesive visual theme.


Social Media:
facebook.com/EmotiveBrand
instagram.com/emotivebrand/
linkedin.com/company/emotive-brand

Personal Website:
emotivebrand.com/


Currently Based:
United States

Biography:
Emotive Brand is a brand strategy and design agency based in Oakland, California. Women-led, debt-free, independent, and wildly original for 12 years running, we transform businesses by making brands matter more to people. Emotion is the driving force behind meaningful brands and feelings are the strategic tool for igniting action, creating differentiation, and turning moments into movements.

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