Emily Liu
Packing pop-up guidebook

Un-commissioned | New Talent

Why did you make this work:
It is a conceptual guidebook on the innovation of packaging inspired by the “Museum of brands” in London. This work displays the appearance and story of 6 kinds of packaging boxes in the form of a pop-up book such as why "Cans" were invented and how "Paper bag" were used in commercial. So that the viewer can more intuitively understand and receive through those pop-up structures when reading.

How was the illustration used:
The guidebook or exhibition of the museum. It can organize the characteristics and context of different packaging presented in an exhibition into a pop-up book that not only transmits knowledge, but also has collection value.

How did you make this work:
How to convert an amount of information into illustrations to convey is my goal of this project. Therefore, I thought that if the appearance of the packages can be made directly with the pop-up book structure. The knowledge can be more directly popped from the guidebook. Those structures are made from multiple models and calculates the size of each.And then the book is made by hand after printing.

Social Media:

Personal Website:

University for the Creative Arts (UCA)
MA Illustration
Year of Graduation:

Currently Based:

Emily graduated from MA illustration at the University for the Creative Arts (UCA) in 2020. Her works use illustrations and graphic design concepts to explore possibilities. And hope to communicate different issues through illustration combine different formats.