Chen Winner
CNN: Econundrum

Image Type: Single Image

Usage: Animation for broadcast, digital & social:

Process: Pencil and acrylic textures were scanned into digital files and combined with digital illustration in photoshop

Materials: Pencil, acrylic, animation, digital illustration

Formats: Pencil and acrylic textures, digital files, 2D animation.

Brief Requirements: I was asked to Create an episode for a series of animated explainer videos on ecological conundrums. The episode should be a 1:20 min animated film using a given script about the ecological consequences of drinking bottled water.

Key Brief Ideas: Using visual analogies to demonstrate our  destructive relationship with the plastic bottles we consume. The abstract nature of water and plastic led me to use big colour surfaces simulating screen printing transparency.

Commissioned For: CNN

Commissioner Company: Studio MM