Chaaya Prabhat : Citroen India - Inspired by Your City

Design Product & Packaging

Commissioned | Professional

Why did you make this work:
​Inspired by Your City captures the iconic characteristics of 10 cities interpreted through the lived memories of 10 curated artists mapped to 10 Citroen values. The collection is exhibited across Citroën’s experiential La Maison showrooms as the brand begins a new global chapter in India.

How was the illustration used:
Artworks were used to introduce Citroen to the Indian market via social media, city hoardings, showroom exterior screens and interior framed art.

How did you make this work:
Optimism - Chaaya Prabhat is an award-winning graphic designer exploring optimism inspired by her hometown Chennai, her vibrant illustration represents a future-forward city flowering fresh perspectives that are rooted in traditions and culture.

Commissioner Name :
Citroen India
Commissioner Company :
Citroen India
Commissioned for:
Kulture Lab

Social Media:
instagram.com/kulturelabco
instagram.com/chaaya23

Personal Website:
chaayaprabhat.com
Agent Website:
http://www.cabein.com


Currently Based:
Mumbai, India

Biography:
Chaaya Prabhat is a designer and illustrator currently based in Chennai, India. After working in Hong Kong for a year, Chaaya moved back to Chennai to work independently. Her multi-layered whimsical illustrations are studies in texture and colour. Vintage product labels and their typography help inspire her style.