Caspar Wain : Get Next, Get Going!

Advertising

Commissioned | Professional

Why did you make this work:
I was commissioned by COLLINS NY to create a library of illustrations that could support their 60's inspired rebrand of NEXT Insurance. In an attempt to move away from the traditional anxiety-inducing imagery that is used to sell insurance, I created a world of unexpected, fun, and energy-filled characters that would all embody NEXT's tagline of "Get Next, Get Going".

How was the illustration used:
The library of over 100 illustrations will be used as the brands main visual language, across their website, advertising, and other company design.

How did you make this work:
The work was created entirely digitally in photoshop, in order to create layered illustrations that could be easily altered for individual use. With any further animation work created the same way.

Commissioner Name :
Brian Collins
Commissioner Company :
COLLINS NY
Commissioned for:
NEXT Insurance

Social Media:
twitter.com/caspar_wain
instagram.com/casparwain

Personal Website:
casparwain.com

College:
University of the West of England
Course:
BA Illustration
Year of Graduation:
2016


Currently Based:
Bristol, UK

Biography:
Caspar Wain is an Illustrator and Animator, from Nottingham, UK. After graduating from UWE's illustration course in 2016, he went on to work with clients such as The New York Times, Giphy, and Dua Lipa. Caspar continues to work within multiple sectors of the illustration industry, primarily Advertising, Music, and Editorial.

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