Carla Lucena : The Future of Food

Editorial

Commissioned | Professional

Why did you make this work:
Made for Ethic Magazine to illustrate “The Future of Food", a report about meat alternatives and the sustainability of the food industry. The text started with the writer describing the delicious flavour of what seems to be a perfect bacon and cheese burger that in reality is plant-based and made in a lab. The visual solution was to make an oddly squared flawless burger.

How was the illustration used:
As an opening DPS on Ethic Magazine, in the digital version of their publication and their social media (Twitter and Instagram).

How did you make this work:
Base illustration made with vectors (Adobe Illustrator). Textures made with china ink and modified photos. Texture applying, grain and light enhancing in Adobe Photoshop.

Commissioner Name :
Ethic Magazine
Commissioner Company :
Ethic Magazine
Commissioned for:
Ethic Magazine

Social Media:
@carlotillal
http://instagram.com/de_carlota

Personal Website:
http://www.carlalucena.com/
Agent Website:
https://www.jsragency.com/


Currently Based:
Based in Madrid, Spain.

Biography:
Madrid based graphic designer and illustrator Carla Lucena creates stylish vector illustrations in dreamy soft textures and pastel colours which sets her apart from other artists.This vintage inspired style has won her some accolades – winning both the Lürzers Archive 200 Best Illustrators 2016/17 and Crooks Press Best Illustrators 2017.Her design career began by working for Ogilvy and Mather and McCann in art direction but she soon discovered that her preferred creative language was in fact illustration...And ever since, Carla has been creating stunning illustration across advertising and editorial, for clients including British Airways, Royal Ascot, Mandarin Oriental Hotels, Intercom, SHOP, Virgin EMI, The Sunday Times and Gore-Tex.

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