| ProfessionalWhy did you make this work:
Bran Hill, creator of Tokki Soju, a traditional Korean alcohol made with rice founded in Brooklyn, wanted an art piece that embodied brand’s identity with originality. Bran was inspired by the Korean tale Ok Tokki where rabbits make rice cake on a moon. As a Korean who spent third of her life abroad, this was a great opportunity to explore my own culture and portray them with a modern twist.
How was the illustration used:
This piece was intended to be printed and framed on a wall. It was also used on social media for promotion of Tokki Soju's event.
How did you make this work:
Like how 7 is a lucky number, in Korea we consider 3 a very good number. This led me to create a three tier layout with key figures (the moon, the rabbit, and soju bottle etc) paired into groups of three. As a reference to the Ok Tokki tale, I included a traditional mill where you grind all the bad thoughts and memories, turn them into dust and blow away.Commissioner Name :
Commissioner Company :
School of the Art Institute of Chicago
Bachelor of Fine Arts
Year of Graduation:
Seoul, South Korea
Bo Yoon is an artist based in Seoul, Korea. Her work consists of personal exploration on anxiety and commissioned work with clients such as the Korean publishing house DesignHouse and Tokki Soju. Her style is made up of limited colour palette with a hint of horror.Bo had earned her BFA at the School of the Art Institute of Chicago in 2013 with Merit scholarship.