Ben Tallon
Axe/Lynx global packaging rebrand.

Design Product & Packaging

Commissioned | Professional

Why did you make this work:
I was brought on board by PB Creative, to work with the team to develop the artistic identity for the entire Axe/Lynx toiletries global portfolio. MD & Creative Director Ben Lambert felt the previous identity fell short of capturing the energetic Axe/Lynx brand, and felt that by tapping into my playful spray paint, acrylic paint, and pen and ink style, we could transform the feel of the packaging

How was the illustration used:
On 70+ deodorant cans, shower gel packs, and gift set packaging.

How did you make this work:
By hand using spray paint, acrylic paint, Indian ink with pen/brush, edited using Photoshop.

Commissioner Name :
Ben Lambert, MD of PB Creative, London, and licensed for Axe/Lynx/Unilever.
Commissioner Company :
PB Creative, London
Commissioned for:

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Ben Tallon has been illustrating for 13 years, for clients including The Guardian, The New York Times, Adidas, UNICEF, Penguin Books, and Veganuary. He studied BA (Hons) illustration at UCLan. He is also an author, and host of The Creative Condition Podcast.