The task - promote new brand positioning "Life your way" through 6 stories from Staropramen's history. Each story were to encourage consumers to stay true to themselves, by being inspired with examples from Staropramen brand history. “Inspired by history” - “The Czech Way”, “The Smart Way”, “The Patriotic Way”, “The Joyful Way”, “The Enthusiastic Way”, “The Courageous Way”.
The solution - illustrate each story as a journey, unravelling from top to bottom of each can. Isometric exploded view drawing approach had been chosen to show the depth and complexity of every story told. 6 simplified illustrations had been created to be printed on cans with very limiting Dynamark technology; together with 6 detailed vector illustrations to be used on posters and beer coasters.Commissioned for:
Anna Sun, also known offline as Anna Belousova. Multidisciplinary designer and illustrator with background in architecture. Believes in meaningful things. Making thinking visual, making visuals emotionally awakening.