ADVERTISING SILVER AWARD
2009 – IMAGES 29
Andy Smith studied illustration at the University of Brighton and the Royal College of Art, London. His work combines illustration and typography to create images that have humour, energy and optimism – executed with a hand made, hand printed, tactile feel. He splits his time between working commercially and getting inky producing a range of screenprinted books and prints. He lives and pretends to work by the sea in Hastings.
Stop Searching, a 48 sheet poster for the travel company Expedia.
"Winning the award has been lovely, the AOI Awards are always a good showcase for whats happening in illustration today and its great to be a part of it and see what everyone else is up to."
BRIEF: Create a poster that contains reference to all the different modes of travel, types of traveller and destinations that the online travel company Expedia covers.
MATERIALS: The illustration was drawn in pen and ink and then put together on a computer.
RESEARCH: There was a bit of research needed into destinations, travelling etc.
PROCESS: This image is really a kind of list or collage of all the things that Expedia can do so it was really a case of arranging all the elements into a lively interesting poster
RESISTANCES: It was quite difficult to get the right balance between drawings and photography and to get them to sit together comfortably.
INSIGHT: I need a holiday!
DISTRACTIONS: Looking at possible holiday destinations can make the mind wander….
NUMBERS: 63 – the number of drawings in this poster
FINAL THOUGHTS: This was one of a set of posters and press ads for Expedia and it was great to see them up all over the place once the campaign went live