QUICK REFERENCE FOR COUNSELLORS
DESIGN GOLD AWARD
2003 – IMAGES 27
Since graduating from the Royal College of Art Paul has worked on a wide variety of high profile projects. These have ranged from creating large scale installations at Generals Mill’s corporate headquarters to producing a multitude of imagery for luxury US retailer Neiman Marcus and contributions to numerous campaigns, magazines, newspapers and design projects at home and abroad.
The award winning entry was one in a series of prospectus covers produced annually to promote the University of Southern California. Each prospectus dealt with a different aspect admittance to the University. From introducing the courses, advice on transferring courses, how to apply, to the award winning entry, the cover for advice for counsellors.
The overall theme that the covers needed to covey was the inclusive nature of the university, illustrating the diverse and multi racial student intake combined with the overarching theme that the university prepared the students for involvement and engagement with the wider world.
The artworks were created digitally and were the result of numerous rough sketches exploring a variety of approaches and ideas.
“The award was great to receive, great to have one’s work acknowledged.”