Animation Origination and Usage

Animation Origination

[hidden title="Illustration for Animation"]

Key Frames£200-£300
Backgrounds£300-£400

[/hidden]

[hidden title = "Animation Only"]

Hourly Rate£75-£100
Day Rate£500-£600

[/hidden]

Animation Usage

[hidden title = "Animation for Advertising"]

Size (based on Client)CinemaTelevision – Free to viewTelevision – Cable (Sky)WebsiteSocial MediaOutdoor Broadcast (Festival/Gig)
Small – 3 Months£1750-£2000£1500-£1750£1250-£1500£900-£1000£750-£850£1250-£1500
Small – 6 Months£2250-£2500£1750-£2000£1500-£1750£1250-£1500£1000-£1250£1500-£1750
Small – 1 Year£2500-£3000£2250-£2500£1750-£2000£1750-£2000£1500-£1750£1750-£2000
Medium – 3 Months£5000-£6000£4000-£5000£3000-£4000£2000-£3000£1500-£2500£3000-£4000
Medium – 6 Months£7000-£8000£6000-£7000£4000-£5000£3000-£4000£2500-£3500£4000-£5000
Medium – 1 Year£8000-£9000£7000-£8000£5000-£6000£4000-£5000£3500-£4500£5000-£6000
Large – 3 Months£7000-£8000£6000-£7000£4000-£5000£3000-£4000£2500-£3500£4000-£5000
Large – 6 Months£9000-£10,000£8000-£9000£6000-£7000£4000-£5000£3500-£4500£5000-£6000
Large – 1 Year£10,000-£12,500£9000-£10,000£8000-£9000£5000-£6000£4500-£5500£7000-£8000
Exceptional – 3 Months£15,000-£17,500£12,500-£15,000£10,000-£12,500£6000-£7000£6000-£7000£8000-£9000
Exceptional – 6 Months£17,500-£20,000£15,000-£17,500£12,500-£15,000£8000-£9000£8000-£9000£10,000-£12,500
Exceptional – 1 Year£20,000-£22,500£17,500-£20,000£15,000-£17,500£10,000-£12,500£9000-£10,000£12,500-£15,000

(No Transfer of Character/Screen Rights)

[/hidden]

Character Development

[hidden title="Character Development"]

Size of ClientPer CharacterPer Rough Stage
Small£500-£600£150-£200
Medium£650-£750£200-£300
Large£1000-£1250£300-£400
Exceptional£1750-£2000£400-£500

(No Rights Transfer)

[/hidden]

[hidden title="Character Toolkit"]

Size of ClientPer View
Small£200-£300
Medium£400-£500
Large£650-£750
Exceptional£900-£1000

[/hidden]

The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.

The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.

 

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