Animation Origination
[hidden title="Illustration for Animation"]
| Key Frames | £200-£300 |
| Backgrounds | £300-£400 |
[/hidden]
[hidden title = "Animation Only"]
| Hourly Rate | £75-£100 |
| Day Rate | £500-£600 |
[/hidden]
Animation Usage
[hidden title = "Animation for Advertising"]
| Size (based on Client) | Cinema | Television – Free to view | Television – Cable (Sky) | Website | Social Media | Outdoor Broadcast (Festival/Gig) |
| Small – 3 Months | £1750-£2000 | £1500-£1750 | £1250-£1500 | £900-£1000 | £750-£850 | £1250-£1500 |
| Small – 6 Months | £2250-£2500 | £1750-£2000 | £1500-£1750 | £1250-£1500 | £1000-£1250 | £1500-£1750 |
| Small – 1 Year | £2500-£3000 | £2250-£2500 | £1750-£2000 | £1750-£2000 | £1500-£1750 | £1750-£2000 |
| Medium – 3 Months | £5000-£6000 | £4000-£5000 | £3000-£4000 | £2000-£3000 | £1500-£2500 | £3000-£4000 |
| Medium – 6 Months | £7000-£8000 | £6000-£7000 | £4000-£5000 | £3000-£4000 | £2500-£3500 | £4000-£5000 |
| Medium – 1 Year | £8000-£9000 | £7000-£8000 | £5000-£6000 | £4000-£5000 | £3500-£4500 | £5000-£6000 |
| Large – 3 Months | £7000-£8000 | £6000-£7000 | £4000-£5000 | £3000-£4000 | £2500-£3500 | £4000-£5000 |
| Large – 6 Months | £9000-£10,000 | £8000-£9000 | £6000-£7000 | £4000-£5000 | £3500-£4500 | £5000-£6000 |
| Large – 1 Year | £10,000-£12,500 | £9000-£10,000 | £8000-£9000 | £5000-£6000 | £4500-£5500 | £7000-£8000 |
| Exceptional – 3 Months | £15,000-£17,500 | £12,500-£15,000 | £10,000-£12,500 | £6000-£7000 | £6000-£7000 | £8000-£9000 |
| Exceptional – 6 Months | £17,500-£20,000 | £15,000-£17,500 | £12,500-£15,000 | £8000-£9000 | £8000-£9000 | £10,000-£12,500 |
| Exceptional – 1 Year | £20,000-£22,500 | £17,500-£20,000 | £15,000-£17,500 | £10,000-£12,500 | £9000-£10,000 | £12,500-£15,000 |
(No Transfer of Character/Screen Rights)
[/hidden]
Character Development
[hidden title="Character Development"]
| Size of Client | Per Character | Per Rough Stage |
| Small | £500-£600 | £150-£200 |
| Medium | £650-£750 | £200-£300 |
| Large | £1000-£1250 | £300-£400 |
| Exceptional | £1750-£2000 | £400-£500 |
(No Rights Transfer)
[/hidden]
[hidden title="Character Toolkit"]
| Size of Client | Per View |
| Small | £200-£300 |
| Medium | £400-£500 |
| Large | £650-£750 |
| Exceptional | £900-£1000 |
[/hidden]
The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.
The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.