Advertising

Print Advertising

[hidden title="Consumer Magazines"]

Size (Based on Client)Cover (Wrap)SpreadFull PageHalf PageQuarter PageSpot
Small – 3 Months£1000-£1100£750-£800£550-£600£400-£450£300-£350£250-£300
Small – 6 Months£1200-£1300£900-£1000£650-£700£500-£550£450-£500£350-£400
Small – 1 Year£1400-£1500£1100-£1200£850-£900£650-£700£550-£600£450-£500
Medium – 3 Months£1200-£1300£900-£1000£800-£850£700-£750£550-£600£450-£500
Medium – 6 Months£1400-£1500£1100-£1200£900-£1000£800-£850£700-£750£600-£650
Medium – 1 Year£1800-£1900£1300-£1400£1100-£1200£1000-£1050£900-£950£750-£800
Large – 3 Months£1450-£1550£1200-£1300£1100-£1150£1000-£1050£850-£900£750-£800
Large – 6 Months£1800-£2000£1600-£1700£1400-£1500£1300-£1400£1100-£1200£1000-£1100
Large – 1 Year£2300-£2500£2000-£2100£1800-£1900£1600-£1700£1300-£1400£1200-£1300
Exceptional – 3 Months£2750-£3000£2250-£2500£1750-£2000£1500-£1750£1500-£1600£1200-£1300
Exceptional – 6 Months£3250-£3500£2750-£3000£2250-£2500£2000-£2250£1700-£1800£1500-£1600
Exceptional – 1 Year£3750-£4000£3250-£3500£2750-£3000£2500-£2750£2300-£2400£2000-£2100

(Based on UK up to 5 insertions)

[/hidden]

[hidden title="Trade Magazines"]

Size (Based on Client)Cover (Wrap)SpreadFull PageHalf PageQuarter PageSpot
Small – 3 Months£800-£900£600-£700£450-£500£350-£400£250-£300£200-£250
Small – 6 Months£1000-£1100£800-£900£550-£650£450-£500£350-£400£300-£350
Small – 1 Year£1200-£1300£1000-£1100£750-£800£600-£650£450-£500£400-£450
Medium – 3 Months£1100-£1200£800-£900£700-£750£600-£650£450-£500£400-£450
Medium – 6 Months£1200-£1300£1000-£1100£800-£900£700-£750£600-£650£550-£600
Medium – 1 Year£1500-£1600£1200-£1300£1000-£1100£900-£950£750-£800£650-£700
Large – 3 Months£1300-£1500£1100-£1300£1000-£1100£900-£950£750-£800£700-£750
Large – 6 Months£1600-£1800£1400-£1600£1300-£1400£1100-£1200£1000-£1100£900-£1000
Large – 1 Year£2100-£2300£1800-£2000£1600-£1700£1400-£1500£1200-£1300£1100-£1200
Exceptional – 3 Months£2500-£2750£2000-£2250£1500-£1750£1250-£1500£1300-£1500£1000-£1200
Exceptional – 6 Months£3000-£3250£2500-£2750£2000-£2250£1750-£2000£1500-£1700£1500-£1600
Exceptional – 1 Year£3500-£3750£3000-£3250£2500-£2750£2250-£2500£2100-£2300£1800-£2000

(Based on UK up to 5 insertions)

[/hidden]

[hidden title="Newspapers"]

Size (Based on Client)Cover (Wrap)SpreadFull PageHalf PageQuarter PageSpot
Small – 3 Months£1000-£1100£750-£800£550-£600£400-£450£300-£350£250-£300
Small – 6 Months£1200-£1300£900-£1000£650-£700£500-£550£450-£500£350-£400
Small – 1 Year£1400-£1500£1100-£1200£850-£900£650-£700£550-£600£450-£500
Medium – 3 Months£1200-£1300£900-£1000£800-£850£700-£750£550-£600£450-£500
Medium – 6 Months£1400-£1500£1100-£1200£900-£1000£800-£850£700-£750£600-£650
Medium – 1 Year£1800-£1900£1300-£1400£1100-£1200£1000-£1050£900-£950£750-£800
Large – 3 Months£1450-£1550£1200-£1300£1100-£1150£1000-£1050£850-£900£750-£800
Large – 6 Months£1800-£2000£1600-£1700£1400-£1500£1300-£1400£1100-£1200£1000-£1100
Large – 1 Year£2300-£2500£2000-£2100£1800-£1900£1600-£1700£1300-£1400£1200-£1300
Exceptional – 3 Months£2750-£3000£2250-£2500£1750-£2000£1500-1750£1500-£1600£1200-£1300
Exceptional – 6 Months£3250-£3500£2750-£3000£2250-£2500£2000-£2250£1700-£1800£1500-£1600
Exceptional – 1 Year£3750-£4000£3250-£3500£2750-£3000£2500-£2750£2300-£2400£2000-£2100

(Based on UK up to 5 insertions)

[/hidden]

[hidden title="Large Format Posters 6 Sheet (Transit)"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£1100-£1200£650-£750
Small – 6 Months£1400-£1500£900-£1000
Small – 1 Year£1800-£1900£1250-£1350
Medium – 3 Months£1400-£1500£900-£100
Medium – 6 Months£1800-£1900£1250-£1350
Medium – 1 Year£2200-£2300£1600-£1700
Large – 3 Months£2200-£2300£1600-£1700
Large – 6 Months£2500-£2600£1900-£2000
Large – 1 Year£2800-£3000£2300-£2400
Exceptional – 3 Months£3500-£4000£2750-£3000
Exceptional – 6 Months£4000-£4500£3250-£3500
Exceptional – 1 Year£4500-£5000£3750-£4000

[/hidden]

[hidden title="48 Sheet Billboards"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£1600-£1800£1000-£1200
Small – 6 Months£1900-£2100£1400-£1600
Small – 1 Year£2400-£2600£1800-£2000
Medium – 3 Months£2000-£2200£1400-£1600
Medium – 6 Months£2400-£2600£1800-£2000
Medium – 1 Year£2800-£3000£2200-£2400
Large – 3 Months£2600-£2800£2000-£2200
Large – 6 Months£3000-£3200£2400-£2600
Large – 1 Year£3800-£4000£3000-£3200
Exceptional – 3 Months£5000-£5250£4000-£4250
Exceptional – 6 Months£5500-£5750£4500-£4750
Exceptional – 1 Year£6000-£6250£5000-£5250

[/hidden]

[hidden title="96 Sheet Billboards"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£1800-£2000£1400-£1600
Small – 6 Months£2200-£2400£1800-£2000
Small – 1 Year£2800-£3000£2200-£2400
Medium – 3 Months£2200-£2400£1800-£2000
Medium – 6 Months£2600-£2800£2200-£2400
Medium – 1 Year£3200-£3400£2600-£2800
Large – 3 Months£2800-£3000£2400-£2600
Large – 6 Months£3400-£3600£2800-£3000
Large – 1 Year£3800-£4000£3200-£3400
Exceptional – 3 Months£5500-£5750£4500-£4750
Exceptional – 6 Months£6000-£6250£5000-£5250
Exceptional – 1 Year£6500-£6750£5500-£5750

[/hidden]

[hidden title="Supersite (Airport)"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£4200-£4400£3400-£3600
Small – 6 Months£4600-£4800£3800-£4000
Small – 1 Year£5000-£5200£4200-£4400
Medium – 3 Months£4600-£4800£3800-£4000
Medium – 6 Months£5000-£5200£4200-£4400
Medium – 1 Year£5400-£5600£4600-£4800
Large – 3 Months£5400-£5600£4600-£4800
Large – 6 Months£5800-£6000£5000-£5200
Large – 1 Year£6200-£6400£5400-£5600
Exceptional – 3 Months£6500-£6750£5500-£5750
Exceptional – 6 Months£7000-£7250£6000-£6250
Exceptional – 1 Year£7500-£7750£6500-£6750

[/hidden]

[hidden title="London Underground (Crosstrack - 16 Sheet)"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£1600-£1800£1000-£1200
Small – 6 Months£2000-£2200£1200-£1400
Small – 1 Year£2400-£2600£1600-£1800
Medium – 3 Months£2000-£2200£1200-£1400
Medium – 6 Months£2400-£2600£1600-£1800
Medium – 1 Year£2600-£2800£2000-£2200
Large – 3 Months£2600-£2800£2000-£2200
Large – 6 Months£3000-£3200£2400-£2600
Large – 1 Year£3400-£3600£2400-£2600
Exceptional – 3 Months£3800-£4000£2800-£3000
Exceptional – 6 Months£4300-£4500£3300-£3500
Exceptional – 1 Year£4800-£5000£3800-£4000

[/hidden]

[hidden title="Crosstrack - 48 Sheet"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£1600-£1800£1200-£1400
Small – 6 Months£2000-£2200£1400-£1600
Small – 1 Year£2400-£2600£1800-£2000
Medium – 3 Months£2000-£2200£1400-£1600
Medium – 6 Months£2400-£2600£1800-£2000
Medium – 1 Year£2800-£3000£2200-£2400
Large – 3 Months£2600-£2800£2000-£2200
Large – 6 Months£3000-£3200£2400-£2600
Large – 1 Year£3800-£4000£3000-£3200
Exceptional – 3 Months£5000-£5250£4000-£4250
Exceptional – 6 Months£5500-£5750£4500-£4750
Exceptional – 1 Year£6000-£6250£5000-£5250

[/hidden]

[hidden title="Stair & Escalator Panels"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£1200-£1400£600-£800
Small – 6 Months£1600-£1800£900-£1100
Small – 1 Year£2000-£2200£1200-£1400
Medium – 3 Months£1600-£1800£900-£1100
Medium – 6 Months£2000-£2200£1200-£1400
Medium – 1 Year£2400-£2600£1600-£1800
Large – 3 Months£2400-£2600£1600-£1800
Large – 6 Months£2600-£2800£2000-£2200
Large – 1 Year£3000-£3200£2400-£2600
Exceptional – 3 Months£3250-£3500£2250-£2500
Exceptional – 6 Months£3750-£4000£2750-£3000
Exceptional – 1 Year£4250-£4500£3250-£3500

[/hidden]

[hidden title="Transport Shells"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£1600-£1800£900-£1100
Small – 6 Months£2000-£2200£1200-£1400
Small – 1 Year£2400-£2600£1600-£1800
Medium – 3 Months£2000-£2200£1200-£1400
Medium – 6 Months£2400-£2600£1600-£1800
Medium – 1 Year£2800-£3000£2000-£2200
Large – 3 Months£2800-£3000£2000-£2200
Large – 6 Months£3200-£3400£2200-£2400
Large – 1 Year£3400-£3600£2600-£2800
Exceptional – 3 Months£3750-£4000£2750-£3000
Exceptional – 6 Months£4250-£4500£3250-£3500
Exceptional – 1 Year£4750-£5000£3750-£4000

[/hidden]

[hidden title="Point of Sale (External)"]

Size (Based on Client)Window DisplayBannerLarge PosterSmall Poster
Small – 3 Months£550-£600£450-£500£400-£450£350-£400
Small – 6 Months£800-£900£700-£750£650-£700£600-£650
Small – 1 Year£1100-£1200£1000-£1100£800-£900£700-£800
Medium – 3 Months£1000-£1100£900-£1000£800-£900£700-£800
Medium – 6 Months£1250-£1350£1050-£1150£950-£1050£900-£1000
Medium – 1 Year£1500-£1600£1200-£1300£1100-£1200£1000-£1100
Large – 3 Months£1500-£1600£1200-£1300£1100-£1200£1000-£1100
Large – 6 Months£1900-£2000£1700-£1800£1600-£1700£1500-£1600
Large – 1 Year£2800-£3000£2500-2750£2400-£2500£1900-£2000
Exceptional – 3 Months£2000-£2500£2000-£2250£1750-£2000£1500-£1750
Exceptional – 6 Months£2500-£3000£2500-£2750£2250-£2500£2000-£2250
Exceptional – 1 Year£3000-£3500£3000-£3250£2750-£3000£2500-£2750

[/hidden]

[hidden title="Point of Sale (Internal)"]

Size (Based on Client)Pop-Up DisplayBannerLarge PosterSmall PosterShelf Display
Small – 3 Months£650-£750£550-£650£500-£600£350-£450£300-£350
Small – 6 Months£850-£950£750-£850£700-£800£500-£600£450-£500
Small – 1 Year£1100-£1200£1000-£1100£900-£1000£700-£800£650-£700
Medium – 3 Months£850-£950£750-£850£700-£800£500-£600£450-£500
Medium – 6 Months£1100-£1200£1000-£1100£900-£1000£700-£800£650-£700
Medium – 1 Year£1400-£1500£1300-£1400£1200-£1300£1000-£1100£850-£950
Large – 3 Months£1100-£1200£1000-£1100£900-£1000£800-£900£750-£850
Large – 6 Months£1400-£1500£1300-£1400£1200-£1300£1000-£1100£1000-£1100
Large – 1 Year£1900-£2000£1800-£1900£1700-£1800£1600-£1700£1500-£1600
Exceptional – 3 Months£2000-£2250£1750-£2000£1500-£1750£1250-£1500£1000-£1250
Exceptional – 6 Months£2500-£2750£2250-£2500£2000-£2250£1750-£2000£1500-£1750
Exceptional – 1 Year£3000-£3250£2750-£3000£2500-£2750£2250-£2500£2000-£2250

[/hidden]

[hidden title="Direct Mail"]

Size (Based on Client)CoverFull PageHalf PageQuarter PageSpot
Small – 3 Months£800-£900£600-£700£450-£550£300-£400£250-£300
Small – 6 Months£1000-£1100£750-£850£600-£700£450-£550£400-£450
Small – 1 Year£1300-£1400£900-£1000£750-£850£650-£700£500-£550
Medium – 3 Months£1000-£1100£750-£850£600-£700£450-£550£400-£450
Medium – 6 Months£1300-£1400£900-£1000£750-£850£650-£700£500-£550
Medium – 1 Year£1600-£1700£1150-£1250£900-£1000£800-£850£600-£650
Large – 3 Months£1400-£1500£1100-£1200£900-£1000£700-£800£550-£600
Large – 6 Months£1700-£1800£1500-£1600£1200-£1300£900-£1000£750-£800
Large – 1 Year£2300-£2400£1700-£1800£1400-£1500£1100-£1200£850-£900
Exceptional – 3 Months£2500-£2750£2000-£2250£1750-£2000£1500-£1750£1250-£1500
Exceptional – 6 Months£3000-£3250£2500-£2750£2250-£2500£2000-£2250£1750-£2000
Exceptional – 1 Year£3500-£3750£3000-£3250£2750-£3000£2500-£2750£2250-£2500

[/hidden]

Digital Only

[hidden title="Online"]

Size (Based on Client)Landing PageFull PageBannerHalf PageQuarter PageSpot/Icon
Small – 3 Months£600-£700£500-£600£450-£550£350-£450£300-£350£200-£250
Small – 6 Months£800-£900£600-£700£550-£650£450-£550£400-£450£300-£350
Small – 1 Year£1000-£1100£800-£900£700-£800£550-£650£450-£550£400-£450
Medium – 3 Months£800-£900£600-£700£550-£650£450-£550£400-£450£300-£350
Medium – 6 Months£1000-£1100£800-£900£700-£800£550-£650£450-£550£400-£450
Medium – 1 Year£1200-£1300£1000-£1100£900-£1000£750-£850£650-£750£550-£600
Large – 3 Months£1400-£1500£1000-£1100£900-£1000£800-£900£700-£800£600-£650
Large – 6 Months£1600-£1700£1400-£1500£1200-£1300£1100-£1200£800-£900£700-£750
Large – 1 Year£1900-£2000£1700-£1800£1400-£1500£1300-£1400£900-£1000£800-£850
Exceptional – 3 Months£2000-£2250£1750-£2000£1750-£2000£1500-£1750£1250-£1500£1000-£1250
Exceptional – 6 Months£2500-£2750£2250-£2500£2250-£2500£2000-£2250£1750-£2000£1500-£1750
Exceptional – 1 Year£3000-£3250£2750-£3000£2750-£3000£2500-£2750£2250-£2500£2000-£2250

[/hidden]

[hidden title="Social Media"]

Size (Based on Client)FeaturedPost
Small – 3 Months£300-£400£200-£300
Small – 6 Months£400-£500£300-£400
Small – 1 Year£500-£600£400-£500
Medium – 3 Months£500-£600£400-£500
Medium – 6 Months£700-£800£500-£600
Medium – 1 Year£800-£900£600-£700
Large – 3 Months£800-£900£600-£700
Large – 6 Months£1000-£1100£800-£900
Large – 1 Year£1200-£1300£1000-£1100
Exceptional – 3 Months£1000-£1100£800-£900
Exceptional – 6 Months£1200-£1300£1000-£1100
Exceptional – 1 Year£1400-£1500£1300-£1400

[/hidden]

[hidden title ="Direct Mail (Email)"]

Size (Based on Client)Full PageHalf PageQuarter PageSpot
Small – 3 Months£600-£700£400-£500£300-£400£200-£250
Small – 6 Months£700-£800£500-£600£400-£500£300-£350
Small – 1 Year£900-£1000£700-£800£600-£700£450-£500
Medium – 3 Months£800-£900£650-£750£450-£550£400-£450
Medium – 6 Months£1000-£1100£750-£850£650-£750£500-£550
Medium – 1 Year£1200-£1300£1000-£1100£850-£950£700-£750
Large – 3 Months£1200-£1300£1000-£1100£850-£950£700-£750
Large – 6 Months£1400-£1500£1200-£1300£1050-£1150£800-£850
Large – 1 Year£1600-£1700£1400-£1500£1250-£1350£900-£950
Exceptional – 3 Months£1750-£2000£1500-£1750£1250-£1500£1000-£1250
Exceptional – 6 Months£2250-£2500£2000-£2250£1750-£2000£1500-£1750
Exceptional – 1 Year£2750-£3000£2500-£2750£2250-£2500£2000-£2250

[/hidden]

[hidden title="Digital Billboard (Small)"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£1400-£1500£1000-£1100
Small – 6 Months£1600-£1700£1200-£1300
Small – 1 Year£1900-£2000£1500-£1600
Medium – 3 Months£1600-£1700£1200-£1300
Medium – 6 Months£1900-£2000£1500-£1600
Medium – 1 Year£2300-£2400£1900-£2000
Large – 3 Months£2200-£2300£1800-£1900
Large – 6 Months£2500-£2600£2100-£2200
Large – 1 Year£3000-£3200£2600-£2700
Exceptional – 3 Months£3750-£4000£2750-£3000
Exceptional – 6 Months£4250-£4500£3250-£3500
Exceptional – 1 Year£4750-£5000£3750-£4000

[/hidden]

[hidden title="Digital Billboard (Large)"]

Size (Based on Client)Full CoverageLimited Coverage
Small – 3 Months£1600-£1700£1200-£1300
Small – 6 Months£1900-£2000£1500-£1600
Small – 1 Year£2300-£2400£1800-£1900
Medium – 3 Months£1800-£1900£1400-£1500
Medium – 6 Months£2200-£2300£1800-£1900
Medium – 1 Year£2800-£2900£2200-£2300
Large – 3 Months£2500-£2600£2000-£2100
Large – 6 Months£3000-£3100£2400-£2500
Large – 1 Year£3400-£3500£2700-£2800
Exceptional – 3 Months£5000-£5250£4000-£4250
Exceptional – 6 Months£5500-£5750£4500-£4750
Exceptional – 1 Year£6000-£6250£5000-£5250

[/hidden]

The AOI spoke to commissioners and illustrators to understand fees that had been secured in recent years to compile this survey.

 

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