2024 | Longlist | Advertising
- pronoun
She/Her - Why did you create this work?
I was commissioned by AARP to create this illustration to advertise their feedback forum on The Ethel, a community for women aged 55+. The concept considered a study revealing that 70% of older women feel increasingly unseen and overlooked. By making the image as bold and striking as possible and featuring an older woman's feedback being seen, the advert tells women that their input is valuable.
- How were your illustrations used?
The illustration was used on AARP's The Ethel website and in direct marketing emails. - What materials and techniques did you use?
After making sketches in Procreate on the iPad, I created the final illustration in Adobe Photoshop, incorporating paper texture, highlights and shadows to achieve a striking layered composition. I aim to blur the line between computer and paper-cut art to create a concise concept with strong visual impact. - Was this project commissioned?
Commissioned - Commissioner Name
Jenny Rosenberg - Commissioner Company
AARP/The Ethel - Commissioner Instagram
@theethel - Agent
RappArt - Agent Instagram
@rappart - Personal Website or Portfolio Link
zarapicken.com
- Instagram
@zaraillustrates - X (formerly Twitter)
@zaraillustrates - Biography
Zara Picken is based in Lincoln, UK. She studied at UWE in Bristol. Working across editorial, advertising and publishing, her clients include TIME, The Wall Street Journal and Scientific American. Blurring the line between computer and paper-cut art, Zara works digitally to deliver concise concepts with strong visual impact. - Where are you currently based?
United Kingdom (UK)
